APMG Level Up: How to Grow Your Business by Measuring the Right Things 📊

Falko Werner joined the APMG Level Up panel for Episode 195 to explore the critical topic of business metrics and OKRs – understanding what to measure and why it matters for sustainable growth.

About the Episode

“What gets measured gets managed” – but measuring the wrong things can drive counterproductive behavior. This episode examined how to identify meaningful metrics that truly reflect business health and drive the right actions, with a particular focus on OKRs (Objectives and Key Results) as a framework for alignment and accountability.

Key Topics Discussed:

  • The difference between vanity metrics and actionable metrics
  • Implementing OKRs effectively in organizations
  • Aligning metrics across teams and departments
  • Leading vs. lagging indicators
  • Building a metrics-driven culture without micromanagement
  • Common pitfalls in business measurement
  • Case studies of successful metrics implementations
  • Tools and approaches for tracking and visualizing progress

APMG Level Up brings data-driven insights from practitioners who have successfully implemented measurement frameworks in real organizations.

🎥 Watch the episode on YouTube

Interested in driving better business outcomes through measurement? Check out our Product Management and leadership programs at do.institute.